Webster & Horsfall is a 300 year old West Midlands-based SME. It specialises in the manufacture of high-value, niche-use wire and strip. Over the past few years the company has been collaborating with the University of Birmingham on a number of projects that seek to promote innovation and growth within the company. This video focuses on a recently completed Accelerating Business-knowledge Base Innovation Activity (ABIA) project that Webster & Horsfall worked on with the University, which has led to further collaborations and additional funding leveraged.